The Save My Customers Program is a complete methodology to help you retain and grow your existing customer base.
Step 1 - Customer Profiling SOI does a complete analysis of your customer base. We look at existing and lost customers to draw a complete picture of: - Customer Profitability - Lifetime Value - Controllable Losses - Cross Sell Analysis
Step 2 - Customer Survey SOI looks at every customer touch point to determine: - Customer Satisfaction - Needs Analysis - Lost Customer Analysis - Touch Point Analysis
Step 3 - Program Development Program Development includes Marketing Programs and Cross Sell Matrices and Touch Point programs. Marketing Programs & Cross Sell Matrices - Why are customers dissatisfied? Let us help you create new marketing programs. We can assist you or your agency or undertake the agency work ourselves. Using our proprietary Cross Sell Matrices we can show you how to increase cross sell exponentially. We can help you with: - Collateral Development - Pricing Programs - Landing Pages - Electronic Sales Kits
Touch Point - Program Development also includes fixing internal problems. - Customer Service Issues - Managing Controllable Losses
Step 4 - Program Execution It is necessary that all employees are aligned to customer saving programs. - Sales Force Launch - Sales Force Training
Step 5 - Program Measurement SOI will put into place a retention scorecard to continually measure - Controllable Losses - Customer Profitability