Rob Goldberg has helped companies establish a sustainable foundation for growth for the past 25 years. Working as a new product practitioner Mr. Goldberg has help companies successfully identify, create, and launch new products through the use of proprietary methodologies developed by SOI. He brings in-depth knowledge and experience to each project:
- Business Plan Development - Voice-of-the-Customer Techniques - Market Research - Requirements and Use Case Writing - Innovative Product Design - Product Portfolio Management - Product Lifecycle Management
In addition, Rob has held senior management positions in Fortune 500 Companies as well as consulting companies in the US and abroad. He has worked in market, business and product development roles for such companies as Pitney Bowes, Pirelli, and Duracell and for strategic consulting and advisory companies such as Datamonitor and Find/SVP.
Mr. Goldberg was co-host of the nationally syndicated radio program "Marcus Goldberg on Marketing", he writes extensively on new product marketing, and is a frequent speaker on topics related to new product development and marketing. He holds a Masters of Business Administration degree from Adelphi University, School of Business and a Bachelor of Science degree from The State University of New York, College at Plattsburgh, School of Business and Economics.