SOI understands how to capture the unique strengths of your organization. Our product lifecycle management system provides "cradle-to-grave" services for your product lines. We work closely with your existing team, arming them with the tools they need to succeed.
Pre-Incubation
SOI helps you move themore obvious, test ready ideas, including line extensions, into test for a preliminary view of potential.
Incubation
SOI's process helps you develop the concept and drive initial revenue.
Commercialization
After the first market skim, more refined target audiences and statements of select Markets, Segments and Sub-Segments for each product line are developed.
Harvest
All companies reach a point of constraint on resources. SOI can help you identify when resources should be re-allocated to reduce costs and increase margins.
Sunset SOI works with your team to determine whether the product should be:
Rejuvenated by adding new features
Applied to new markets
Discontinued by liquidating inventory or
Sold to another firm with a complimentary product.
