STAGES OF INNOVATION
INNOVATION & NEW PRODUCTS MANAGEMENT
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Our
Launching Pad
approach provides:
Positioning (MarCom)
Key message creation
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Creation/evaluation of budgets, tactics and plans
Communications plan
Creative brief creation
C
reation, purchase and placement of vehicles (includes direct and mass media options)
Collateral support material (including development, production, distribution)
I
n-market, post launch analysis
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