SOI has identified five different buying types. By understanding how consumers and businesses buy, collect information, and make decisions you can adapt marketing and sales to precisely sell to the ways in which your target market wants to be sold to.
SOI Buying Intent Analysis c2008
When buying a product "like this" are your customers more: (I)mpulsive or (R)eflective Spontaneous or Thoughtful Hasty or Deliberate Instinctive or Intentional (T)heoretical or (E)mpirical Academic or Factual Conceptual or Real Abstract or Concrete Impractical or Practical (S)ubjective or (O)bjective Cloudy or Sensible Blased or Fair I(N)decisive or (D)ecisive Doubtful or Assured Vacillating or Decided Uncertain or Self-confident
